If you are an entrepreneur, coach or consultant, you should have a blog. There are many benefits of blogging for entrepreneurs, but today I wanted to share some of the biggest benefits.
Connect with Your Audience
One of the biggest reasons you should start a blog is so that you can connect with your audience. Tell your story, make yourself known so that your audience can get to know you and your brand better. By demonstrating your expertise in your niche and sharing your personal ideas, you allow people to make a personal connection that makes people much more likely to buy from you.
Get More Clients
There are people out there who desperately need your product or service, but they haven’t discovered you yet. Blogging is a great way to get your name and brand out there. Pinterest is used almost like a search engine nowadays, so creating well thought out content that is searchable can be a great way to reach a wider audience and grow your client base.
Having a static, SEO-optimized website is fine, but you should know that Google favors websites that are consistently updated with new content. Having a website that contains your information, services and about page is great, but having a blog that you post on consistently is better. Google will be much more likely to show your content in searches, allowing you to reach a wider audience.
Blogging is a great way to reach a wider audience and grow your business. Are you blogging yet?