Above all else, there are three pages that should be considered more important than the rest on your website. Here are the three most important pages on your website, and how to use them effectively.
Your homepage is more than likely going to be your most viewed page overall. People may originally land on your site via a blog post or google search, but your home page is where they’ll head if they want to learn more information. Your home page should clearly outline who you are, what you do and what’s in it for them (aka your blog, podcast, free downloads, etc.). Break your home page into easily separated sections, and be sure to use images and colors throughout.
Your about page can double as your contact page if you want, too. I like to keep these pages together so that you can easily contact me after reading about me. Sometimes people like to keep these pages separate, which you can do, but I would still suggest including a contact form or contact information so they can do that after reading about what you do. Your about page should clearly talk about you and your story, as well as what you do.
This is where people will head when they want to learn more about what you have to offer them. Depending on what you’re offering, and whether it’s a physical/digital product or a service, your pages will be laid out differently. But one thing should be universal all across services and products pages. You have to be clear about what it is that you offer and who you’re offering it for. Listing out pricing is optional, but most people equate no pricing to not being able to afford it.
Laying out your website for success is crucial to nailing your ideal client and ideal customer. Make sure you focus a lot of your energy on these three key pages.